Lucky Strike Rhetorical Analysis - 904 Words

I chose to write about the Reach for a LUCKY instead of a sweet ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 s. We ll be going over what the average American woman of the 20 s was as well as why they were so fascinated with smoking cigarettes. Didn t they know that cigarettes cause cancer? Didn t they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but†¦show more content†¦I also feel that bolding the word â€Å"LUCKY† and making it all caps while the other words are in small caps around the word â€Å"LUCKY† is a creative way to make the brand stick out. Because let’s fac e the facts, Lucky Strike didn’t want to advertise the ‘health benefits’ of smoking, they wanted to advertise their brand of smoking and why it was healthier than other brands. I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has. In a bright red circle, it says Reach for a LUCKY instead of a sweet,† tells you, a woman trying to keep her figure, that when you have a craving for sweet foods, which can cause weight gain, why not reach for a cigarette which will curb your craving for sweets? â€Å"No Throat Irritation—No Cough† tells me that the tobacco is not as irritating to my throat as other cigarettes. Although this line is not supported by medical doctors who can confirm the statement, it lead women to believe that the statement was true. Smoking, especially smoking among women was probably one of the greatest fads of the century.Show MoreRelatedLucky Strike Rhetorical Analysis904 Words   |  4 PagesI chose to write about the Reach for a LUCKY instead of a sweet ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920s. Well be going over what the average American woman of the 20s was as well as why they were so fascinated with smoking cigarettes. Didnt they know that cigarettes cause cancer? Didnt they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracleRead MoreRhetorical Analysis : The Audi Advertisement1903 Words   |  8 Pagesconsumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical analysis we can dissect and find out why and how they used certain rhetorical strategies to display to their consumers. For my analysis of the Audi advertisement, I will be using fantasy theme analysis. Fantasy theme analysis as explained by Virginia Kidd at Sacramento State University â€Å"helps you unearthRead MoreStylistic Analysis of Obama’s Inaugural Speech1786 Words   |  8 PagesStylistic Analysis of Obama’s Inaugural Speech Abstract Higher level English learners always pay attention to English public speech, especially those inaugural speeches. They take them as fine literary efforts and good analysis material. This paper tries to give an analysis of Obama’s inaugural speech from stylistic perspective, in order to help to better appreciate Obama’s presentation skills. Keywords: stylistics, syntactic, lexics, rhetoric Barack Hussein Obama was elected to be the forty-fourthRead MoreMODR 17608087 Words   |  33 PagesLecture 1: Obstacles to critical thinking: - - Egocentrism – Inability to see things at others’ points of view. I want you to support me and tell me that I’m right. I don’t want your rational analysis. Just support me no matter what. Adults are more egocentric Ethnocentrism – Or sociocentrism. My society, my ethnic background, etc. Stereotyping – Although there is a cognitive compensity to do this. Fear / Psychological Defensiveness – fear of questioning the beliefs Dogmatism – ThisRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagesway to ensure that strategy is controlled in one mind is to keep the process simple (182). However, this point, together with the first, forced Andrews to tread a fine line throughout his text between nonconscious intuition on one side and formal analysis on the other, a position he characterized as an act of judgment (108). This distinguishes the design school from the entrepreneurial school on one side and the planning and especially positioning schools on the other. 4. Strategies should be oneRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributio ns to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organizationRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................

Should Rich Nations Help Poor Nations Essay - 1902 Words

Should Rich Nations Help Poor Nations? Imagine living in a community where every minute of everyday you were hungry, underclothed, and at risk for death because you are poor. Now imagine waking up and your biggest problem was which sweater to wear with which jeans. Both are scenarios that occur on a daily basis in our countries, some more extreme than others are. With that in mind a question of whether or not rich nations have an obligation to help those nations if need arises. Professor of philosophy Peter Singer and biologist Garrett Hardin both have very different opinions on this matter and the following paper will focus on their arguments. Peter Singer’s argument focuses greatly on the nation that citizens of rich†¦show more content†¦He suggests that money given to a charity could morally bring about the same type of satisfaction, than if going on vacation or spending money on a video games (Singer 336.) Singer also suggests that often time’s society is afraid of where their money will end up or how it will be use when donated. Singer names four charities that are in existence which are single-handedly devoted to improving the lives of those less fortunate (Singer 337.) Arguments often times arise when people believe they would not be helping a situation that will only worsen. Worsen in the sense that, no matter how many efforts are made, the problem will not be reduced due to overpopulation. It is never heartening to hear that in the next ten-to-fifteen years the nation you helped will one again be overpopulated, and their need will be greater. It lends the idea that aiding the poor is only excuses to reproduce, therefore, causing more disease, hunger and famine. It is the general idea that qualities of life will never changes, while the number of people will (Singer 340.) The idea of overpopulation does raise a huge concern, but if we really care, Singer believes we can look past the situation and realize that there are no other alternatives. Singer suggests that, when speaking of assistance, people believe that only monetary contributions areShow MoreRelatedRobbing the Rich to Give to the Poor Essay917 Words   |  4 PagesRobbing the Rich to Give to the Poor Poverty has conquered nations around the world, striking the populations down through disease and starvation. Small children with sunken eyes are displayed on national television to remind those sitting in warm, luxiourious houses that living conditions are less than tolerable around the world. Though it is easy to empathize for the poor, it is sometimes harder to reach into our pocketbooks and support them. No one desires people to suffer, but do wealthyRead MorePoverty Between Rich And Poor Countries1536 Words   |  7 Pagesinto rich and poor. These rich and established countries already having a developed education system, health care system, and strong central government where as these poor and developing countries are struggling with all of the above. Poor countries also suffering from terrible diseases, crime, and corruption on all fronts, including government; something that these rich and powerful countries know not much about. However, when the question comes up, †Å"Do these rich nations owe poor nations?† TheRead MoreRevision Of The Critique Of Hardin’S â€Å"Lifeboat Ethics†:1134 Words   |  5 PagesRevision of the Critique of Hardin’s â€Å"Lifeboat Ethics†: The Case against Helping the Poor Garrett Hardin was a controversial ecologist who believed that overpopulation was going to bring a downfall to a world of limited resources. Each nation was compared to a lifeboat with the rich being inside the boat and the poor in the water, drowning (Hardin, 561). He wrote the â€Å"Lifeboat Ethics† in 1974 when Ethiopia was having a starvation problem. Hardin’s opinion about the situation was that sendingRead MoreEssay about The New International Economic Order1027 Words   |  5 PagesOrder The gap between the rich and the poor is growing more and more every day. Something has got to be done to solve this issue. In 1974 members of the Third World gathered together at the United Nations. Their purpose was to find the answers to solve the gap between the rich and the poor. A total of seventy-seven members proposed the NIEO, hoping this might solve the gap. The NIEO stands for the New International Economic Order. Its aim was to bring the rich and the poor countries together to discussRead MorePoverty in Third World Countries1654 Words   |  7 PagesHelping poor people is ethical behavior and everyone should do it in order to continue our lives. Every year, there are millions of people at risk of going hungry. There are ways people can end poverty all around the world. People can eliminate poverty if we work together to fight it and avoid selfishness. Rich countries often give financial aid to poor countries, but it does not solve poverty. People always say they feel so rry for poor people and the rich love them, but they never do their partRead MorePoverty : A Economic Disparity Between The Rich And Poor1361 Words   |  6 PagesAn impoverished nation forms when there is great economic disparity between the rich and the poor. Adam Smith reflects on the income gap in his quote: â€Å"No society can surely be flourishing and happy, of which the far greater part of the members are poor and miserable.† Due to Saudi Arabia’s vast oil wealth, there is a large amount of the population who live well and fruitful, but more than 20 percent of the population lives in crippling poverty (Baker, 2013). Poverty is usually defined in eitherRead MoreAlan Ainsworth s The 75 Arguments : An Anthology1399 Words   |  6 Pagesabout the relationship between organizations’ responsibilities and the economy. According to the author, activities that aim to enhance the global economy might have negative consequences for both the environment and the so ciety as a whole. Agencies should recognize their responsibilities to support the life of the communities when attending their daily operations. Companies that value the needs to protect the environment tend to receive support from the society while those who defy such responsibilitiesRead MoreLifeboat Ethics : Saving The World By Stripping Morals Doesn t Float1447 Words   |  6 PagesHelping the Poor,† Hardin asks readers if every person on earth has an equal share of resources and then argues why he takes the position against helping the poor. Hardin uses the metaphor of a lifeboat that is almost filled to capacity, floating in an ocean where the â€Å"poor of the world† are overboard. This metaphor appeals greatly to one of humanities greatest instincts, survival. The main focus of Hardin’s essay and metaphor is to strip all morals, take the fault from the rich nations and placeRead MoreEssay on Lifeboat Ethics: the Case Against Helping the Poor900 Words   |  4 Pagesare unfortunate. Their rations are broken up into smaller and smaller portions because of their growing population and it lessens the resources to everyone of that country. Hardins argument is based on sharing. He proposes that the bigger countries should share what they have with the unfortunate countries of the world. He eventually reveals the meaning of his metaphors. The natural resources are exposed to be food. His argument is that there are so many countries in this world that are dying and sufferingRead MoreThe United States Should Stop Sending Aid For Foreign Countries Essay1291 Words   |  6 Pagesclass we learned about four different philosophers and their views on world poverty. I agreed with two philosophers that have different views, but they both had the same opinion that the United States should stop sending aid to foreign countries. In this essay my view is that the United States should stop sending aid to foreign countries. I will defend my view a gainst poverty by discussing Garret Hardin and, James Shikwati views on poverty, and how the United States and other countries will benefit

Managerial of Corporate Social Responsibility

Question: Discuss about the Managerial of Corporate Social Responsibility. Answer: Introduction Business organisations around the world are increasingly facing challenges for operating in a sustainable way without impacting the ability of future generations to meet their own needs and demands. Businesses have to incorporate the use of sustainable principles for ensuring the well-being of the environment and society. In this context, social accountability refers to measures taken by business organisations for being responsible towards the civilians. It incorporates the actions and procedures undertaken by businesses for the betterment of society and environment in which they operate. Social accounting refers to the social responsibility initiatives taken by a business organisation for supporting the development of environment and society (Claasen and Alpin-Lardies, 2010). The concept of Corporate Social Responsibility (CSR) is adopted by business organisations that aim to maintain accountability in their operational activities by disclosing measures taken by them for protecting the societal goals. Businesses are required to develop and publish their CSR report to provide relevant information to its stakeholders about the strategies implemented by them for the welfare of society (Cavusgil, Rammal and Freeman,2011). In this context, the present report aims to examine the social accountability issues prominent in Australian business environment. The report, in this regard, has examines the CSR report of Woolworths Limited for gaining an understanding of its social responsibility strategies. Analysis of CSR report of Woolworths Limited Woolworths Limited is an Australian based company that is recognised as a market leader in the supermarket of the country. It operates about 961 stores in Australia and is mainly involved in retailing of food, liquor, home improvement and owning petrol stations business segments. The company develops and publishes its CSR report for proving all the information regarding the impacts of its operational activities on environment and society. The CSR report is developed for promoting the welfare of stakeholders through providing them all the details regarding the social responsibility initiatives taken for attaining sustainability (WOOLWORTHS HOLDINGS LIMITED 2015 INTEGRATED REPORT, 2015). The corporate responsibility report showcases the various initiatives taken by the company for promoting the welfare of all its stakeholders as follows: People: Woolworths employs about 111,000 people in its retail stores and distribution centres for providing high-quality products and services to the customers. Thus, the company has large workforce diversity and the company aims to create a workplace where employees feel valued irrespective of their age, gender, beliefs, disability, sexual orientation and ethnic background (Idowu and Filho, 2008). The company has employed a huge workforce of women and has provided them equal opportunities to carry out executive and management roles. The company has implemented a WoWFlex program aiming at promoting gender equality and flexible work practices as a part of their corporate culture. The company employs about 1,953 indigenous employees and 6,7225 employees with disabilities as evident from its CSR report. The company has implemented effective strategies for promoting equal chances of participation to the respective employee group is decision-making process. The employee engagement survey revealed that employees participation rate in the company is about 80% that has somewhat declined from the previous year. The company, in this context, are strongly emphasising on increasing employee engagement at workplace. The CSR report of the company depicts that it has also developed employee assistance program for providing counselling to the employees for managing all their personal and work-related issues (CORPORATE Responsibility Report 2015, 2015). Planet: The CSR report of Woolworths demonstrates that the company aims to protect the environment through adoption of sustainable business practices. The most challenging issue present before the company in this context is to reduce its carbon and green house gas emissions. The company is aiming to achieve it through the adoption of effective energy management systems that helps it reduce the emission of various pollutants released from its refrigerators (Thauer, 2014). The company is also adopting the use fluorescent and LED lighting for gaining energy efficiency. The adoption of these socially responsible initiatives has enabled the company to reduce its energy usage by 16,573MWh and carbon emissions by 15,646 tonnes. The company is also strongly dedicated towards effective use of natural resources and minimising waste generation in its manufacturing process for conserving the environment. However, the company has still not achieved its sustainability target of reducing the waste generation by 1%. In this context, the company is carrying out waste audits for attaining its sustainability target of reducing the volume of plastic firm in the waste stream. As such, packaging is a key issue for the company as it results in creation of large landfill waste material that can deteriorate the quality of environment. The company, in this regard, is advocating the use of recyclable material in packaging of products for reducing the waste generation (CORPORATE Responsibility Report 2015, 2015). Prosperity: Woolworths has also implemented various social responsibility initiatives for ensuring the prosperity of its suppliers and communities. The company is estimated to create about 771,000 jobs in the country and thus effectively contributing to reduce its unemployment rate. It is recognised as the second largest private sector employer in the country. The company also provides good returns to its shareholders and has recorded an increase of about 1.5% dividend in the financial year 2015. The company works in close-association with its suppliers in order to provide best quality products and services to the customers. It has adopted ethical sourcing policy and upholds human rights for employees working in its supply chain network. It also has a good track record in helping communities in the recovery of natural disasters such as drought, floods and cyclones. The company is strongly committed to create value for the customers through providing them best in class products and se rvices in the supermarket of Australia. In this context, some of the initiatives implemented by Woolworths include investing about $200 million in the Australian supermarket for reducing the prices of its products and services. The research undertaken in this context has reflected that the prices of its products and services are cheaper in the last financial quarter of 2015 as compared to the previous year. The company is focused on delivering wide range of products to the customers thus providing them various products in accordance with their needs and requirements. The companys products are well labelled and incorporate all the information to the customers for increasing transparency in its business operations. The company procures its raw materials for the manufacturing of food products from Australian farmers and growers to provide naturally fresh and sustainable sourced products to the customers. The company involves the use of fresh fruits, vegetable and fresh meat for manufac turing of its food products to enhance their nutritional value (Idowu and Filho, 2008). Woolworths is recognised as the first Australian retailer for adopting the Australian Federal Governments voluntary Heath Star Rating system for enhancing its commitment to customers for making healthier choices. The star rating listed on packaging of products that facilitates customers to easily compare the nutritional profile in accordance with their needs and demands. The employees are given proper knowledge regarding the use of Health Star Rating System so that they can provide all the relevant information to the customers about their purchasing decision. It is also strongly committed to eliminate the use of artificial colors, preservatives in its Own Brand food products (CORPORATE Responsibility Report 2015, 2015). Implications for various stakeholders As analysed from the social responsibility initiatives taken by the Woolworths, it can be stated that the company is strongly committed in protecting the interests of its stakeholders. It aims to maximise the community welfare through creation of jobs, implementing programs for maximising employee welfare and creating value for customers through providing them high quality products and services with greater ease and convenience. The implementation of energy efficient has enabled the company to reduce its consumption of electricity thereby conserving it for the future generations (Corporate Responsibility Report 2015, 2015). Also, it has facilitated the company to reduce its carbon and greenhouse gas emissions to a significant extent. It supports the economic development of the country through creating jobs for large scale population group of the country. However, the company still needs to improvise on its sustainability initiatives for reducing the waste generation to zero percent a nd protecting the employee diversity at workplace. The company also need to implement strong measures for maximising shareholder value by increasing the dividend paid to them. As evident from its CSR report, the company has increased the dividend paid to the shareholders but still need to enhance the return to the shareholders. The companys profitability is declining in the recent years and as such it need to take string initiatives for improving on its financial performance for increasing the dividend paid to the shareholders (Corporate Responsibility Report 2015, 2015). Conclusion It can be summarised from the overall discussion held in the report that CSR has emerged as a prominent issue in Australian business environment for attaining social accountability. The analysis of CSR report of Woolworths has reflected that it is socially accountable in carrying out its operational activities that has helped it to attain a market leader position in Australia supermarket. References Corporate Responsibility Report 2015. 2015. [Online]. Available at: https://woolworthslimited2015.csr-report.com.au/files/Woolworths_CSR_2015.pdf [Accessed on: 22 September 2016]. Cavusgil, S.T., Rammal, H., and Freeman, S. 2011. International Business: The New Realities. Pearson Higher Education AU. Claasen, M. and Alpin-Lardies, C. 2010. Social Accountability in Africa: Practitioners' Experiences and Lessons. African Books Collective. Woolworths Holdings Limited 2015 Integrated Report. 2015. [Online]. Available at: https://www.woolworthsholdings.co.za/investor/annual_reports/ar2015/whl_2015_integrated_report.pdf [Accessed on: 21 September 2016]. Idowu, S. O. and Filho, W.L. 2008. Global Practices of Corporate Social Responsibility. Springer Science Business Media. Thauer, C.R. 2014. The Managerial Sources of Corporate Social Responsibility. Cambridge University Press.

July At The Multiplex

Introduction Have you ever wondered why criminals are innocent until proved guilty, why people would rather decide to pursue a settlement rather than defend the case in court, or even why obvious criminals are labeled innocent in federal courts? Decision making in the justice system assumes a similar approach as hypothesis testing in statistics (Rogers, par. One). Just like statistical decisions, legal decisions result into two types of errors.Advertising We will write a custom term paper sample on July At The Multiplex specifically for you for only $16.05 $11/page Learn More This essay, therefore, uses the information from a case study, â€Å"July At The Multiplex: A Day At The Movies†, to draw an understanding of type I and type II errors from a legal point of view. To help achieve this, the essay seeks to provide answers to already designed questions as illustrated below. When would the consortium make a Type I error? A Type II error? In the ca se study provided, Tommy threatens to file a class action lawsuit against theatre owners. Working as a consortium, theatre owners weigh their possibilities in court. With a null hypothesis stating that, more than 10% of theatregoers are unhappy with the 20 minutes commercials show routine, the consortium has to make a decision on whether to proceed to court or seek a settlement with Tommy. In decision making, type I error is made when the null hypothesis is rejected when it is actually true (Easton and McColl, par. 7). In this case, the consortium would make a type I error when they stick to their assumption that only less than10% of moviegoers is unhappy with the commercials hence move on to defend the case in court when a settlement would be more appropriate. If the consortium move to court on such a decision, Tommy will most likely have a strong case against them and they will not only lose the case, but also incur costs of defending the lawsuit. On the other hand, Type II error is made when the null hypothesis is accepted when it is actually wrong based on available facts (Easton and McColl, par. 9). In this case, the consortium would make a type II error when they reach at a conclusion that more than 10% of moviegoers is unhappy with the commercials and hence make a decision to seek a settlement with Tommy instead of proceeding to defend the lawsuit. By so doing, the consortium surrenders while they would have won the case and end up taking the responsibility of resettlement.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In light of this result, what course of action should the consortium, (movie house owners) adopt? Justify your conclusion by applying a statistical evaluation of the accuracy of your result Suppose the consortium conducted a survey and collected views from 100 moviegoers. Out of these, six (6%) respondents resented the commercials meaning that the null hypothesis above should be rejected. However, this result may not be true when a much larger or smaller data sample is used. Driving into a conclusive course of action will requires use of test statistics like the computation of z value. z value guides on decisions on rejecting or accepting the null hypothesis depending on the standard normal distribution (Easton and McColl, par. 10). Using one tail t test and a decision rule of 5% significance level the critical z value is 1.645. z value is computed by dividing the difference between hypothesized proportion (10%) and sampled proportion (6%) by the sampling error (0.03). The computed z 1.33, which is greater than critical z value; hence a conclusion can be drawn that the null hypothesis be adopted even if the preliminary computations stated otherwise. The consortium should therefore seek a settlement with Tommy instead of proceeding to defend the case in court. Works Cited Easton, Valarie J. and McColl, John H. Hypothe sis Test. Statistics Glossary, Vol. 1. Web. Rogers, Tom. â€Å"Amazing Applications of Probability and Statistics†. April 2, 1996. Web. This term paper on July At The Multiplex was written and submitted by user Norah Stuart to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.