Applied Research Technologies Case Study Example | Topics and Well Written Essays - 1250 words

Applied Research Technologies - Case Study Example These include; healthcare, energy, industrial automation and HVAC. However, this decentralized management philosophy is also coupled with an innovative and entrepreneurial culture creating a good mix for business integration. This has seen the company dedicate itself to supporting innovations through funding and organizational practices with each division required to have products developed in the last four years comprise at least 30% of the sales (Bartlett and Beckham 2). With such a promising resume, the company’s CEO David Hall began pushing for the increase of ART’s global presence that saw the creation of the Filtration Business Unit in 1996. The filtration unit is a business that ART acquired from an oil and gas exploration services company with the core interest being the provision of mobile water treatment services to exploration companies enabling the meeting of the threshold set by the government for water recycling. However, the incorporation of Chinese firms commoditized the sector which reduced the margins of profits (Bartlett and Beckham 3). The effect was that ART decided to develop new technologies and products which resulted in a couple of high profile failures. One of these failures was the multi-million dollar mini water oxidation project spearheaded by Peter Vyas, the business manger of the filtration Unit (Bartlett and Beckham 2). The project that had been the works before Vyas was promoted consisted of a small-scale oxidation system without bulky equipment capable of waste water into clean and safe drinking water in a matter of minutes with technology sourced from an Indian start company. Although it had potential to be a big success but problems in the design, development and marketing strategies had resulted in the failure of the project in two phases. However, the management of the unit still wants to see the